INTEL: Invitational Web Television Show and
Tournament
To
introduce the Intel Core2 Extreme microprocessor, Premium Channels
created a live on-air tournament of top professional gaming teams to
compete for championship prizes. This event received exposure across
all major gaming news websites.
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Save the Earth / David Gilmour of Pink Floyd
Promotion
Premium
Channels Web and National Radio Promotion – David Gilmour Autographed
Guitars were auctioned off on Earth Day with a day-long live on air radio
auction that promoted the Save The Earth Foundation’s website auction,
created public awareness for their cause and fundraising mission.
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24 Hour Fitness
Program
featured a sponsorship with advertorials on fitness, local home page
articles, dedicated newsletters and a 7-day free pass offer.
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Earth Day
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Case Study: Radio Promotion, Eric Clapton Autographed Guitar Earth Day Event
Premium Sites secured four autographed Eric Clapton guitars and offered themto Major Market Radio Stations who would conduct a week long promotion culminatingin an on air and online Earth Day auction.
Result: Save The Earth had their message presented to millions of radio listenersin New York, Los Angeles, San Francisco and Chicago.
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The Philips Company
Case Study: Philips Rush! Sweepstakes
Objective: Philips charged Premium Sites with branding key features of the Philips "Rush" MP3 player to music enthusiasts throughout Premium Sites's music related web-sites.
Deployment: Designed and managed a comprehensive online promotional brandingcampaign utilizing banner advertising, flash movies and a comprehensive sweepstakesoffer.
Result: Philips was extremely pleased with the amount of online brandexposure and we surpassed their expectations of online sales generated from thiscampaign.
Click here to view flash movie delivered by Unicast
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Steve Miller / Save The Earth
Capitol Records wanted to promote the release and sale of the Steve Miller Band Box Set CD. Premium Sites arranged a joint promotion with Capitol Records and the Save The Earth Foundation.
Premium Sites created and executed a cause-related advertising, promotional,and public relations campaign which included:
Placing point-of-purchase contest counter card displays at 65 Wherehouse locations,Securing promotional radio spots, Writing and placing public service announcements,Securing contest prizes, Writing and pitching news releases and Designing andexecuting a direct mail campaign. Premium Sites produced a post-concert backstageartist reception for participating Save The Earth's donors and Capitol's clientsto meet Steve Miller.
Capitol Records used market development/co-op funds to pay for advertising andpromotion, which told the consumer to go to the Wherehouse, enter a sweepstakesand buy the Steve Miller Band Box Set CD.
Results: Capitol Records received major market cross media promotional exposurefor their CD launch that drove foot traffic into the Wherehouse retail locations.There was a colorful counter card on display at the retail point of sale, whichpromoted the Box Set CD. The extra exposure helped to increase awareness andsales, and product launch was a success. The Save the Earth Foundation raisedfunds to further their environmental programs by selling preferred seating ticketsto Steve Miller's San Francisco Bay Area concert.
Hear Promotional Radio Spots
KFOX 1 - KBIG 2 - KBIG 3 - KBIG 4
( get your Real Media plug in here )
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Simon & Schuster / M&M's
Here is an example of Premium Sites's end-to-end design, management and execution of an advertising campaign and promotions. In an effort to drive traffic to our Premium Kids Network sites, as well as introducing the new Simon & Schuster game, Premium Sites developed an exciting promotional giveaway. The prizes were six "M&M's The Lost Formulas" CDROM math games.
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